Friday, July 15, 2005

Rachael Steidley Joins DAN 'Road Warrior' Team

Divers Alert Network has named Rachael Steidley as the organization's newest Field Sales and Services Representative. She joins Julie Clarke and Brittny Davis as DAN 'Road Warriors.'

As a DAN Field Sales and Services Representative, Steidley will represent DAN at dive shows and industry functions in California and visit DAN Business Members and other dive operations there.

In making the announcement, Dave Lawler, DAN Director of Marketing, cited her dive industry experience and familiarity with DAN programs. 'She has extensive work experience in dive industry sales and marketing' Lawler said. 'Having Rachael in California affords DAN a more immediate presence to a significant number of dive operations on the West Coast.'

Steidley said she is very excited about joining the DAN family. "I feel DAN is an irreplaceable asset to the diving industry and look forward to increasing DAN's presence and support base among the Southern California dive community," she said.

She is assistant to her husband, Michael Steidley, Southern California regional sales manager of Aqua Lung America; as such she visits dive stores throughout Southern California. From 2002-2003 she was sales associate for Sport Chalet, Inc. in Point Loma, Calif. Through Sports Chalet, Inc., she managed the Sea World Snorkeling Program in the summer of 2004.

A diver for 13 years and PADI Instructor, Steidley is a PADI IDC Staff Instructor and an instructor for Emergency First Responders. Through DAN, she is an instructor for Oxygen First Aid for Diving Injuries, Advanced Oxygen, Hazardous Marine Life Injuries and AED use. She also teaches the BLSPro course and On-Site Neurological Assessment for Divers courses.

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